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MAKING MUSIC ON WAVES OF SOCIAL MEDIA
One of the leading music companies of the world, Sony Music, makes good use of Facebook, Twitter and Instagram to closely examine their customers and to increase their fan base. It has identified expanding social media properties as one of its goals which it believes would help in increasing brand awareness, promoting its products (which is basically their music content), creating a sense of music community, and connecting to media partners with the ultimate goal of selling its artists and products. Within a year of being active onFacebook, Sony Music was able to increase its followers by 105% and organically create a music community where people can interact and identify with their artists. Universal Music group, Saregama Music, Venus – be it any music giant, one thing common about all of them is the profound use of social media.