How Localturnon is Giving Artists a Voice of their own — Without Costing A Bomb
An emerging name in Delhi entertainment industry — out to connect entertainers and their audience through their creative digital platform.
If you are an artist, you’d know how excruciatingly annoying it feels to pitch your artwork in monetary terms. Worse, you don’t have to do it once, but innumerable times to innumerable sources until you get the worth of your art. And still, putting yourself out there to please and sell is an idea you know you will never be comfortable with.
But then they said, “it’s your art, who else will invest in it?”
So let’s not deny the times you have tried to invest your time, money and resources in managing the crunch numbers of your art. But well, there’s only so much a person is equipped to do!
I know, I know the grill. Fortunately, ‘Local Turn On’ also knows it — and they are doing a fantastic job in addressing it.
Artists get to showcase their talent as they create a loyal audience base by pitching the right opportunities and worth of their art. They are nothing like an overcharging, hyped PR agency with commercials and snazz so twisted that the the only thing an artist ends up receiving is something like this:
“Image is everything. Everything is image.”
A Noida based startup, LocalturnOn is an emerging platform for artists and seeker to connect digitally through their listing sources. With its compact and stuffed positioning: FIND>CONNECT>PLAY, the startup is not just helping customers to find reliable and intelligent tutors but is also connecting the talented artists to the right opportunities with its vast multi dimensional listing of all kinds of corporate, personal, entertainment bookings. With PLAY, it goes a step further to keep the audience engaged with its enthusiastic updates on the latest happening in the city.
Currently, they are partnering to promote the ‘Confused Desi Food Concert’ this Diwali in Delhi followed by ‘Mega 2017 fest’, which as per Tajinder, the CEO and founder of Localturnon, will be the first of its kind in Asia perhaps!
“We don’t serve as middlemen for artists and brands per se, but we provide a platform for both to directly connect. So when we engage with an artist, it is not just a relationship limited to FIND, PLAY, CONNECT. We never intended to but as a way to nurture our customer relationship, we have ended up extending support to artist in terms of their online and offline promotion as well — be it a website design support, social media engagements, an event promotion or connecting them to a brewing opportunity in the vicinity. From Adbhutam the #1 Instrumental Band from Kolkata to ‘Rocknaama’ from Delhi we are partnering to take our association to another level.
Be it their merchandise, customer contests the idea is to grow together as brands. The rub off will then be mutual or even” says Tajinder Bagga, the founder of Locaturnon.
What worked?
An organic, creative and personalized approach
What seals the deal is how Localturnon doesn’t weigh its inclination towards paid promotion or artificially crafted content as much as organic content design and reach. Through an original and authentic content by the artists, they channel it on their varied pages and YouTube channels to get organic views, likes and engagement. After all, an organic reach reflects the true artist-audience connection, right? That’s something Localturnon refuses to budge from as evident from its 125 band ever-expanding creed.
“A Wonderful platform for youngsters. The team is extremely aware and exactly know how to bring the flavours in a musician with their beautifully crafted creative posts and promotional material”, says Zuheb Ahmed Khan , Ajrara Gharana, Tabla Ustaad, an International Artist. Echoing the same sentiment, Somak Sinha, the brand manager of Adbhutam, agrees how LocalTurnOn is not just promoting the artists and bands, but are also building their brand by giving them a platform they deserve.
How did myHQ fit in?
Gifting an amazebox of opportunities
Localturnon has been a part of the myHQ community since a while now. However, what keeps us engaged is not just a membership which gives this team a chilled out space to work out from — it’s more.
“There have been exciting collaboration opportunities, yes. They have beautiful spaces to hold my meetings, yes. But most importantly, we have got so opportunities to give our artists a platform to perform and that’s what we really count on. Plus, we can’t deny how it’s been so easy and economical for us to work out of myHQ workspaces!” says Tajinder.
With no close competition and an emerging need for a grounded, reliable live entertainment source, Localturnon is optimistic in the way they’re expanding through deepened customer and artists association.